Malaysia Training Center
Malaysia Training Center
Malaysia Training Center
Malaysia Training Center
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PR & Customer Service


Certified Marketing Professional


  REF: PR1882  DATES: 5 - 9 Mar 2018  (One Week)  VENUE: Malaysia (Kuala Lumpur)-Grand Millenium Hotel

Overview:

 

Program Objectives:

By the end of the program, participants will be able to:

  • Understand the marketing framework of a business organization.
  • Focus on best practices, tools and models to implement an effective marketing and sales management system.
  • Emphasize planning and executing advanced marketing strategies.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.

 

This Program is designed for:

Marketing staff and executives wishing to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies. This program is worth 25 NASBA CPEs.

Program Outline:

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management - Analyzing Opportunities, Selecting Target Segments, Developing Market Mix, Managing the Marketing Effort

Marketing Strategy and Planning

  • Types of Marketing Strategies
  • The Marketing Audit
  • Competitive Analysis(PESTLE, PORTER, SWOT, TOWS)
  • Marketing Plans and Planning

Advertising and Distribution

  • Understanding the Communication Process
  • Major Advertising Decisions, AIDA and the Buyer-Readiness Stages, Types of Media Research and Selection, Copy Illustration and Message Design
  • The Sales Promotion Mix; Push versus Pull Strategies
  • Physical Distribution and Channels of Distribution; Emerging Trends of Direct Marketing

 

Managing Product Life Cycles

  • Introducing the Product Life Cycle Concept (PLC)
  • Product and Promotion Mix Strategies Across the Stages of the PLC
  • Analysis of a Relative Market Share Matrix

Market Segmentation

  • Basis of Market Segmentation
  • Positioning and Targeting for Results
  • Tips for Successful Segmentation

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Designing, Analyzing, Interpreting, and Reporting the Research Findings

 

COURSE DATES
5 - 9 Mar 2018
COURSE Duration
One Weeks
COURSE REF
PR1882
VENUE
Malaysia (Kuala Lumpur)
Address
Grand Millenium Hotel